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For most people, MSI stands for big, powerful gaming laptops. But, because of the number of budding video editors, 3D professionals and other digital artists, there is a growing demand for systems that offer game-level performance, but optimized for d & # 39; 39, other applications. To meet this demand, MSI announces its new Content Creation Series notebooks, divided into three general levels: the entry-level line Modern, the mainstream line Prestige and the high-end line Creators.
For all of these systems, MSI leverages its expertise to create robust gaming systems, and then changes the style and components to meet the needs of customers who may not need rate display displays. high refresh or flashy RGB lighting.
MSI's traditional red and black colors disappear and a more subtle palette of silver and dark blue metallic, while the MSI's 144Hz and 240Hz screens give way to panels offering a wider range of colors and resolution 4K.
Starting at $ 750, the Modern 14 seems to compete with systems like the MacBook Pro 13 and the XPS 13 as a versatile ultrabook that can handle more powerful tasks. The base model comes with a 10th generation Intel Core i5 processor, 8GB of RAM and 256GB of storage, with an optional Nvidia MX 250 GPU and a 14-inch 4K display if you wish.
However, the true stars of MSI's Content Creation Series are the new Prestige notebooks, which consist of a 15-inch model starting at $ 1,400 and a more portable one, the Prestige 14 (price to be determined). These machines feature a brand new aluminum chassis with extra-large touch pads (because unlike players, content creators will not always want to carry an external mouse), and a support that can go up to Nvidia GTX 1650 GPUs, latest generation Intel processors and MSIs. "True Pixel" is displayed.
True Pixel displays are one of the most significant differentiating points between MSI game machines and notebooks designed for content creators. Instead of offering high refresh rates, True Pixel displays focus more on color and image quality, while meeting four main criteria: support for 4K resolutions, color gamut covering 100% of the Adobe spectrum RGB, color accuracy with Delta E less than two (the lowest numbers are better), and factory-certified color calibration by Calman.
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The Prestige 14 and 15 models achieve significant usability benefits because instead of the MSI adapter used on the Modern 14 and most of its gaming laptops, the Prestige line supports charging via USB- C. MSI has also added some original features, such as the ability to open 180 degrees, which allows it to turn into a strange presentation mode, with the laptop even having a twist key dedicated screen. That said, for the moment, MSI has no concrete plans to plunge into the world of convertibles or 2 in 1.
Finally, for those who need more performance, there are the 15-inch P65 Creator and 17-inch P75 Creator notebooks, which are just redesigned versions of the MSI GS65 and GS75, but with a more neutral style. minimalist. Both models support 9th generation Intel Core i9 chips and Nvidia RTX 2070 Max-Q graphics cards, as well as optional MSI True Pixel displays. They cost around $ 1,700.
Since my review with the new range of MSI laptops, the series of content creation certainly has the necessary specifications to satisfy creators of all types. In addition, MSI has reused its player-centric Dragon Center software so that users can adjust the performance and priority of specific applications such as Photoshop or Premier (up to the point of view). a specific number of hearts and threads).
But by turning to more general machines, MSI now faces giants of laptops like Apple, Dell and others, as the company looks to carve out a new niche in a highly competitive market. And although the players have been successful at MSI, winning over the general public may not be so easy.
Most of the MSI Content Creation series laptops are available today, with the Prestige 14 and 15 models due to arrive later this fall.
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