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WWE TV ratings and viewing figures will always be the most important metrics to verify its results.
WWE has had its fair share of struggles with dwindling TV ratings during the wrestling pandemic era, and the arrival of AEW has only increased control over TV rating trends. While the numbers in the United States have been consistently low except for a few brief spikes, viewership numbers in other countries paint a promising picture for WWE.
Michael Morales and Miguel Perez of Lucha Libre Online have posted exclusive information on WWE Rankings outside of the United States. According to reports from Lucha Libre Online, India is one of WWE’s biggest markets as the country has recorded mind-boggling numbers.
The average RAW audience in India in January 2021 was over 4 million viewers per week. SmackDown drew 3 million a week, while NXT also managed to pull in just over a million in the first month of the New Year.
South Africa attracted an average that topped one million viewers for RAW and SmackDown. Canada, Germany and Italy attracted approximately 300,000 viewers per week, respectively, for RAW and SmackDown.
The report only contained the South Korean issue of SmakDown, which had more than 300,000 viewers. RAW figures were not available.
These awesome numbers are only half the story of WWE
WWE managed to attract an average of 5.9 million viewers for RAW in January 2021 from India, Canada, Germany, South Africa and Italy. For SmackDown, which also included the South Korean market, WWE drew around 5.2 million viewers.
The report was quick to note that those numbers still don’t tell the full story, as many countries and markets have been left out. It’s worth pointing out that WWE broadcasts a litany of programs to Latin America, the UK, China, Japan, and several other countries.
SmackDown maintained a steady run in 2021 in the United States, with the Blue brand remaining above the two million threshold. RAW officials weren’t so lucky as the Red brand managed to attract around 1.85 million viewers in January 2021.
Lucha Libre Online’s report concluded with the following details:
The approximate actual rating between the aforementioned countries and the United States for Raw stands at 7.2 million viewers per week as of January 2021. While Raw has an average of 7.75 million viewers on average across countries aforementioned.
The biggest takeaway from the report was the sheer importance of WWE’s India TV deal. WWE’s exceptional progress in India is why the company has invested a lot of time in putting together a separate show for Indian fans.
WWE Superstar Show has been a successful event, and there are plans to start a weekly show and promote local talent and storylines.
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