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Switch eShop has had a sales trend in recent months. Some games end up suffering incredibly large price cuts, some games temporarily lowering their price by 95% or more. Effectively, sales tactics work, and the game gets to the top of the eShop charts. In an interview with Kotaku, several independent developers explained how the exceptional reductions had led to big sales and recognition of their games.
Jordan Taylor, draw a stickman: EPIC 2 dev
– sales increased 1,000 times with a drop to 99 cents
"This one made me a little nervous. We certainly were not expecting such a substantial increase. "
Matt Bitner, creator of the game roguelite Metroid, a fight named Robot
– sales increased by 1500% compared to the previous month
"I was vaguely afraid that the game would be devalued, but the store had been in this store for a year and a half, so I did not have a lot of reserves. It was night and day. During this sale, he performed better than the launch. It's good enough for me to continue playing games. "
Seth Scott, dev on Membrane
– only 1% of the game's total sales come from the time it was at regular price
"We had some visibility in the section Coming Soon, but we found that once we were out of this page, our sales would drop to virtually nothing. We had the idea to start trying to put it up for sale and, hopefully, to get into the special offers section. We want to find the perfect place where people buy it without thinking about it. We just eclipse 100,000 sales with our latest 99% discount. "
Milan Babuškov, dev looking for the golden duck
– is on the all-digital bestseller list after going from $ 9.99 to 39 cents
"I can not compete with companies like Forever Entertainment or QubicGames, which are developing small games and developing new ones all the time. So I decided to throw myself into smaller games too. I had developed a lot of small games in the past, most of those open source or downloadable for free. I started transferring some of my old projects to Switch, with updated graphics and improved game mechanics. I've sold these games for as little as 19 cents on eShop. The price does not matter and it might be good to keep it at a high level, but the ranking is done by number of copies sold. The more units you sell, the more visibility you gain. "
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