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The Emmys 2018 nominations have marked a tipping point for TV streaming: for the first time in the history of television, Netflix arrives at the top of the most nominated platforms by typing 112. It also inaugurated a change of custody. surpassed HBO, which – with 108 not-so-shabby names – fell from that first place for the first time in 18 years.
This change seems symbolic at a time when the future direction of HBO is in question, thanks to Warner Media's recent John Stankey remarks, which recently acquired the cable network and seems interested in increasing the programming volume of HBO, to reach a wider audience, and more generally immerse in the streaming wars. focused with a laser-like intensity on quality rather than quantity, and it continues to bear fruit at the time of rewards. Game of Thrones has received 22 Emmy nominations this year, the largest part of a single show; Westworld followed closely with 21, equaling for second place with NBC's S.N.L. Netflix, on the other hand, has a lot of quality shows, but only one of them- The Crown -is in the top 10 for most appointments.
Instead, Netflix has pushed its way up the number of nominations by pure volume. He has so many shows and so much talent that he can not help spreading the list with such programming as Stranger Things, GLOW, Black Mirror , Queer Eye, Seven Seconds, and Wild Wild Country
Netflix content manager Ted Sarandos highlighted this point in his statement on Thursday, saying, "We are particularly excited to see the breadth of our programming, celebrated with nominations across 40 new titles and titles that showcase our comedies, dramas, films, limited editions, documentaries, variety, animation and varied realities. and expansive. "HBO struck a similar note in his statement -" HBO is very "- suggesting that the network is very aware of this battle for width.
Sarandos has promised to spend something like $ 8 billion on l e content for Netflix this year, a lot of it's original. HBO is supposed to spend between a quarter and a third of that amount – something that will certainly change with the new property. Meanwhile, a number of new streamers are preparing to enter the original content streaming wars, including Apple, which is recruiting talent for a network that would have a budget of more than $ 1 billion.
This year's Emmy nominations are another sign that streamer domination is near. Hulu and Amazon continue to grow in terms of subscriptions and size. Hulu caught 27 nominations, a big increase for the network, largely thanks to the critical behemoth that is The Maid's Tale. Similarly, Amazon received 22 nominations, their largest – but heavily indebted to The 14 nods of the wonderful Ms. Maisel . These are the flagship shows that help the banners to plant a flag. "We are delighted that the creative excellence and cultural relevance of our programs are celebrated," said Hulu CEO Randy Freer
Warren Littlefield, executive producer of The Handmaid & # 39 Tale and former president of NBC, went further. "Today, it's another notch in the streaming belt and it's with HBO having an outstanding, phenomenal performance with 108 nominations," said Littlefield in an interview. "But if you look at Netflix, Hulu and Amazon and add their names to 161, and you add four platforms called networks and you have 159, I think you see where things are going, and Apple n & # Is not even in the game yet. "
Large networks have lost rewards in recent years, first to cable channels and now more and more to streamers, which are much less constrained by the need to have each show appeal to the widest possible audience. But networked television has not completely abandoned the ghost. 78 NBC nominations have landed third place overall behind Netflix and HBO, while CBS trailed with 34 and ABC with 31. If you look closely at the numbers of networks, you will notice that many of the nominated shows are not comedy or drama series, but live special events, reality and variety shows. Saturday Night Live, Jesus Christ Live Superstar in Concert, and The Voice were among the best nominees of NBC (with dramatic hit This is Us ) . The main nominations of CBS include The Amazing Race, The Late Late Show with James Corden, and The Late Show with Stephen Colbert. ABC was an exception, retaining a space in the major categories with nominations for his comedy, Black-ish, and Shondaland a few names of actors in dramas Scandal and How to Get Rid of Murder – although the latter two have a bittersweet side, since Shonda Rhimes has signed a huge production contract with Netflix. And this year, the modern network family that had been nominated in the comedy category each year since its inception in 2009 (and had won the award in each of its first five seasons), was pushed back this year. The networks' nostalgic dreams of regaining its historical past and seducing a wide audience with reboots have not paid either: Will & Grace has received five nominations, but from the main cast only Megan Mullally was recognized; and Roseanne now cleared, only won a hat trick to support the actress Laurie Metcalf
Prices do not and do not break the networks, but the increasing predominance of streamer prestige contributes to the cement. their place in the content wars. It also catches the attention of viewers bombarded by an increasing number of television options.
With additional reports from Nicole Sperling
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