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Staff Reporter
It is said that excellence is rarely instant and immediate and it is especially true in the automotive industry. However, there are some exceptions, including Haval, the luxury sub-brand of Great Wall Motors (GWM).
Marketed locally via Pupkewitz GWM, the high-end Haval is currently the 2.0-liter H6 turbo, which sells however, local sellers have warned that next week customers will have to shell out more than 406,000 Namibian dollars for the more and more popular model. This significant increase is apparently due to an expected inflationary increase on all vehicles. Even the Haval H2 handbook, retailed for N $ 250,000, and the automatic, which sells for N $ 286,000, will be affected and should be sold retail for more than N $ 310,000. All these models come with GWM.
Elderly people can remember that when Japanese cars began to globalize about five decades ago, they were hardly applauded by everyone. In fact, they were shortcuts for mediocrity.
A trawl through a vintage British magazine collection "Car" shows that in 1974, a selection of well-known Japanese automaker models were variously summarized as "Ho-hum," "Ugh," and "Nope".
Today, of course, Japanese cars have gained an excellent reputation. But it took them a long time to get there. Decades, actually. In the same vein, when Korean cars first appeared in South Africa about two decades ago, it took several years before they became world class cars. But when this new, locally unknown brand, dubbed Haval, was launched in the southern African market a little over a year ago, its products were already superb. And from the word "go", the H2 Haval, which was unveiled on the Kyalami circuit in South Africa, was applauded by the auto media and buying public
"Ride Inside and close the door. The exterior sophistication has filtered up to the cabin, "wrote the prestigious CAR magazine when he tested a high-caliber H2 1.5T luxury car last year.
"Once you start the engine, snap the lever and roll on the road, the H2 presents a solid and well-designed feel … the driving quality is good and the absorption of bumps is an experience comfortable driving. "
" Most testers said that they would be happy to recommend the H2 to their friends and family. It's clear that with Haval, GWM is improving the quality of its vehicles at a staggering pace … faster than what Hyundai and Kia have managed to do a decade or so ago. Do not be surprised if this brand finds a similar purchase to that of the Koreans in our market, "concluded the magazine.So it may not have been surprising that Haval continued to pick up the" Company to watch " compliment of the RCA All the "Special Awards" of the magazine in its prestigious "Top 12 Best Buys of 2018." Or as the magazine "Leisure Wheels" said, "The Haval H2 is undoubtedly the best Chinese vehicle that we tested. "
Yet, more applause followed the local unveiling of the H6 C. And now with the launch of the H9 – a seven-seater capable of serious off-roading – the brand's local growth is planned to glide even further.
In fact, it's easily one of the fastest growing automotive brands in Southern Africa, and at the end of the year. Haval Accredited Dealers are expected in South Africa only, while on its m Domestic arche in China, more than one million of these vehicles are sold per year. In a world where Chinese vehicles have often become synonymous with imitation design and compromised build quality, how has Haval weathered the trend and introduced world-class products?
"Over the years, the Japanese and Koreans were advancing at a rapid pace, the Chinese automakers were using tracing paper, quite frankly," says Tyrone Alberts, Haval's senior national sales manager.
"But not Haval. Deeply aware of this "tracing paper" phenomenon, they have chased out the best internationals in all fields, and we hear the best of the best, "said Alberts.
"Design (interior and exterior), gearboxes, engines, in-car technology, you name it, while the amount of money and skills paid to this brand are simply phenomenal.
For example, Pierre Leclercq, previously head of BMW's M division, was responsible for designing the current Havals. Ramon Ginah, former decorator chief of Alfa Romeo, is also on board.
Its research and development (R & D) center in Baoding City is a real mini-city, with about 10,000 employees and an investment cost of some five billion Chinese yuan (about 10 billions of Namibian dollars). "Yet the price of Haval remains incredibly competitive." Since the launch of the prices remained static on the H1 whose prices were increased by only N $ 5,000, and which now includes a three year / 45,000 km service plan. said Alberts. here to build the brand and establish Haval as one of the leading SUV plates in SA in terms of volume and quality. "
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