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In a statement to IANS, HTC reacted to reports, saying it will now focus on virtual and augmented reality as well as on artificial intelligence and broadband connectivity in the Indian market.
Step 5G for consumers, while VR, AR and AI will be the deadliest apps, and no other company is better placed than HTC to achieve that vision. This vision, which we call the VIVE reality, will completely reshape industries and improve lives, "HTC said in the report. 19659003] "Being an important market to HTC, we will continue to invest in India in the right segments and right time," he added without sharing more details. According to the company, the recent downsizing in the office in India is designed to better reflect local and regional market conditions. There are currently less than ten employees in HTC's office in India.
However, according to CyberMedia Research (CMR), the release of HTC in India is no longer a failure on the part of HTC to judge the competition and seize the realities of the market. . A2017 survey by CMR revealed that Samsung, Apple and HTC have been ranked by consumers as the most successful mobile brands in the first decade of smartphones in India.
Nearly 78 percent of those surveyed named HTC as one of the most iconic brands. the country.
"HTC, as innovative as it was technological, could not compete with innovations in the business model or execution.The brand was too late to adopt or did not participate at all.C & # 39; is the main reason why HTC has set a different trajectory from market movements, "said Faisal Kawoosa, head of new initiatives at CMR, in a statement.
Chinese brands like Xiaomi, Oppo and Vivo Earlier this year, HTC sold its design team to Google for $ 1.1 billion, and this month, reports revealed that HTC was cutting a fifth of its global workforce after being struck by
The company is laying off some 1,500 manufacturing workers in its territory, in an apparent attempt to "realign" resources, reported CNBC.
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