Acquisition to increase news coverage and improve user experience

Africa.com has finalized the acquisition of iAfrica.com, South Africa's oldest and most iconic information portal, sourced from the South African giant's media, Primedia and power telecoms, MTN. IAfrica was founded in the late 1990s and remains one of South Africa's most recognized brands as a highly credible source of information, offering an objective South African view of events local and global. Africa.com President and CEO, Teresa Clarke, will act as editor of iAfrica, whose content will continue to include a wide range of local, international, news reporting. commercial, sports and lifestyle.

The strength of Africa.com in managing the news site on www.africa.com, and the Africa.com Business Publishers Network, a group of nearly fifty news content publishers. company on the continent who have joined Africa.com to create a digital audience of more than fifteen million influential businessmen.

"The acquisition of iAfrica creates a new South African media platform with global reach," says Clarke. "By acquiring iAfrica, we are able to combine editorial, technological and marketing resources, bringing the benefits of more original content and better site performance to the readers of iAfrica and Africa." 39; Africa.com.

Africa.com and iAfrica index on educated, affluent and influential users in South Africa, the African continent and the world. Africa.com addresses this audience through its slogan, "Stay smart on Africa." Africa.com will soon bring iAfrica readers a purely South African version of its popular Africa Top10 News – carefully selected summaries of the most important news stories of the day and week. "We are merging a legendary African information portal with an innovative and dynamic management team under one umbrella," says Laura Joseph, Executive Director of Africa.com. "With combined resources, we will continue to improve and improve each site."

Africa.com has already started renaming the iAfrica.com news portal. "Africa.com is known for its creative content in the form of slideshows, videos and infographics, and we will bring these forms of content to iAfrica," says Debra Winter, chief operating officer of Africa.com.

The email address "@ iafrica.com" will continue to be operated by MWEB, a division of Internet Digital Solutions.