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Chandarana Foodplus Supermarket blamed a new employee in its marketing department for a recently disclosed racially sensitive email.
In a screen capture of email to managers on Friday, retail marketing specialist Rima Patel says, "We are delighted to inform you that our supermarket chain would like to give you free coupons for winners / raffles / best candidates / finalists in upcoming events, as we are now focusing on whites to attract our supermarkets. "
Mail, perceived as implying that the distribution chain was only interested in # 39, to white customers, angered Kenyans on social networks, most of them swear not to visit
@ChandaranaSuper what kind of BS marketing is this? "You are now focusing on whites to attract your supermarkets" The audacity! #ChandaranasSoRacist pic.twitter.com/ysKHgXaRnK
– Felogene Anumo (@felogene) July 27, 2018
The e-mail must have been by l & # 39, one of their all right indian boat crafts. You see them supervised in all the stores. I was a loyal customer to Chandarana Muthaiga until they bring these types #RacistChandarana .
– Yvonne Murimi (@Ecomumkenya) July 29, 2018
A protest should be held outside each branch of Chandarana for them to understand that it will not happen on Kenyan soil ! Matiangi was angry not so long ago for the Asians who brought their people for jobs that Kenyans could do! That would never happen in ?? or ??. #standforkenya
– #concernedcitizen (@bizzimania) July 29, 2018
Chandarana Supermarket has, however, issued an apology for the racially insensitive e-mail perceived, qualifying it as mistake made by "one of our very recent and recent employees in the marketing department."
"His lack of fluency in the English language is an easy way to justify this horrible mistake."
The supermarket chain said that she take the necessary steps to make sure that the mistake will never happen again.
"The immense magnitude of this error undoubtedly comes to us as a serious embarrassment and all the excuses in the world can not do any harm again"
Please accept our sincere apologies for a recent e-mail who was sent to you pic.twitter.com/NPch9dboM9
– Chandarana Foodplus (@ChandaranaSuper) July 28, 2018
the apology drew even more critics cism, with a section Online users accusing the chain of retailers of hiring a non-Kenyan employee with poor communication skills.
So you want us to buy from you but you can not hire Kenyans in the professional areas of your supermarket? – #GainWithXtianDela (@OwenHinga) July 28, 2018
The fact that your so-called new employee can not communicate in English is a problem in itself. You could not employ a competent Kenyan marketing professional with good communication skills? We have many
– Wambui Munene (@ WambuiMunene31) July 28, 2018
What a bad excuse. Let's start by asking if they pay the trainee at all. This could be an expensive situation is expensive.
I like to go shopping in Chandarana but now I give them the side eye– Warũgũrũ Mũchĩra (@WaruguruMuchira) July 28, 2018
Beautiful letter from. apologies but the damage is already done. The fact that you have an employee who can write such an email says a lot about companies that focus on racial profiling. Sadly sad.
– James Mccreadie (1945mo) July 28, 2018
You do not need to punish the new recruiting marketer. She has obviously chosen her replica of someone or seniors to her and must be a true and factual reflection of what you really represent.
– Bernard Arnold (@ BernardArnold12) July 28, 2018
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