Many questions linger on this possible treatment of Alzheimer's. So why the avalanche of news coverage?



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News organizations have rightly pointed to the many asterisks attached to a small mid-term study of a potential treatment for Alzheimer's disease highlighted at the International Conference of the Alzheimer's this week. t been peer-reviewed or published in a journal, in which the drug did not achieve its primary goal of showing a benefit after 12 months of treatment.

Also widely reported was that many similar attempts to clear amyloid plaques associated with Alzheimer's disease failed to panic. This is important because other experimental therapies have had encouraging early results but have not worked in a phase 3 trial.

But the question remains: why this experimental drug – BAN2401 – did it? he attracted an avalanche of reports?

Words like "hopes," "promise," and "profit." But for consumers, it's hard to see what it's all about right now.

Part of the answer may lie in our collective desperation effective treatment, as reported by Eric Topol, MD, on Twitter.

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