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The Growth of Online Streaming Service in South Africa.
Majority of South Africans currently prefer the ability to watch their favorite programs and movies on their TVs, smartphones or tablets wherever and whenever they want. This has spurred the growth of streaming services in South Africa which offers the flexibility and comfort that traditional television services can not offer. Online streaming is cheaper and more convenient than your usual cable TV because you can watch the programs of your choice whenever you want.
Netflix was launched in South Africa in 2016 . Online streaming services have also entered the market. You can access the South African video library by subscribing to the Netflix SA service. MultiChoice, the dominant television operator in South Africa has been hit hard by the rise of Netflix and other online streaming services.
According to a recent survey by AC Nielson, 63% of South Africans watch their favorite shows. 79% do it at least once a week. The increasing appetite for online streaming services among SA citizens has created opportunities for local content providers like MultiChoice to enter the streaming market. According to Statista, the number of Netflix subscriptions in South Africa is expected to double over the next two years.
The standard Netflix subscription rate is $ 11.99 per month in South Africa, which has contributed to its growing popularity. DStv premium subscription, Multichoice offers that cost up to $ 79 per month for the All-Access package. It is estimated that Netflix has over 500,000 subscribers in Africa alone and that its subscriber base has grown by 25% over the last year.
But one thing to remember is that Netflix imposes geographic restrictions and maintains a different video library for each location. As a subscriber residing in South Africa, you might not be able to watch American TV shows and other media content intended for the US audience. Due to copyright restrictions in each jurisdiction, Netflix maintains a different library for each country and the US content will be blocked in other places. Using VPN software is the ideal solution If you are looking for ways on how to watch American Netflix outside the United States? Online streaming services have thousands of unique content, people love to watch, but some only exclusive content for a region. You need a VPN to watch these exclusive content.
According to Justin Hewelt, global marketing directory of PayMedia, a popular PayTV in South Africa, the low prices offered by online streaming services have attracted the attention of South Africans. In addition, you do not need any device or special tool to stream your favorite content and all you need is a broadband internet connection.
The entry of the two most popular online streaming services: Amazon Prime and Netflix South Africa market in 2016 created a strong competition for MultiChoice, a local player in the pay-TV market. It has caused a significant drop in their DStv premium subscribers and they are struggling to compete with YouTube's online content, Google Videos and other streaming services. It was reported by MultiChoice CEO Calvo Mawela that they lost more than 100,000 DStv subscribers after the launch of Netflix and Amazon in 2016 in South Africa.
To overcome this situation and respond with competitors, MultiChoice also plans to launch its autonomous streaming service. They already have ShowMax which is their on-demand service and they have launched a new online streaming service called DStvNow that allows existing subscribers to watch their favorite shows and live channels on demand. They also have their original shows that could attract the attention of the local audience. Netflix has not yet started producing local shows in the South African market.
MultiChoice plans to offer streaming only packages and the DStv app is accessible from any iOS or Android phone as well as from your web browsers. view content online anytime. It is very clear that the future of television and entertainment in South Africa is in the hands of online streaming services while the pay-TV market is slowly decreasing. Most South African customers prefer to use streaming services such as Netflix, Amazon Prime, Hulu, ShowMax, Iflix, Kwese Play, etc., thanks to the flexibility, low cost, convenience and variety of multimedia content. Author
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