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Sea huts are now common.
Just weeks after TikTok creator Nathan Evans helped reignite the impeccably random slum trend with his viral take on the New Zealand standard ‘Wellerman’ – in which many other TikTokers have layered their own voices on top of each other. after the others during his initial performance – Evans officially releases his version of the track (with a campy dance remix) through Universal’s Polydor Records.
In 2021, sea huts have met with unprecedented and truly unexpected commercial success. Before Evans unveiled his official version released by Universal on Friday, January 22, listeners were looking for other songs of the sea wherever they could find them. According to Alpha Data, which provides data for the Rolling stone Music charts, streams for a capalla group, Longest John’s rendition of “Wellerman” – the first result on Apple Music and Spotify searches – have jumped 280% in the last three weeks compared to the previous three weeks since the start of the trend at the beginning of the month. Their rendition of the song, released in 2018, received nearly two million streams last week. As of Wednesday of this week, it has already passed 2.7 million streams, topping the Spotify Viral 50 chart for two days. Feeds from the last two weeks alone represent 40% of the record’s all-time feeds, while sales in the same time period represent 58% of all sales.
@nathanevanss The Wellerman. #seashanty #sea #shanty #viral #singing #acoustic #pirate #new #original #fyp #foryou #foryoupage #singer #scottishsinger #scottish
♬ original sound – NATHANEVANSS
The rise of “Shantytok” may seem incredibly strange to those unfamiliar with the power of TikTok, but for those familiar with the new genre’s commercial success is a claim that the app can make almost anything that goes viral. . (And, as the New Yorker pointed out, the popularity of the barracks is also a cultural testament to the fact that “after nearly a year of loneliness and collective self-banishment, and overwhelming restrictions on travel and adventure, the chantey could give a brief glimpse of another, more exciting way of life, a world of sea air and pirates and grog. “)
As of Friday, 60 million videos on the app carry the hashtag “#wellerman”, while an additional 2.6 billion are marked “sea bidon”. Evans’ initial video was viewed 8 million times and quickly helped him rack up half a million subscribers on the app. His renditions of “The Scotsman” and “Drunken Sailor” cabins have also garnered millions of views. Evans plans to release a 5-track Sea Shanty EP, he told subscribers.
Despite his musical niche, Evans is far from the first artist to sign a recording deal after going viral on TikTok – which has proven to be the music industry’s most influential marketing and discovery tool. lately. He’s revitalized catalog hits like Fleetwood Mac’s “Dreams,” stoked the flames on songs like Megan Thee Stallion’s “Savage,” and starred among musicians like 24kGoldn, who had previously signed to Columbia but who were surged with TikTok hits “Valentino” and “Ambiance.” According to TikTok’s 2020 year-end music report, 70 artists who went viral for the first time on the app received record deals last year.
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