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The Zion Williamson draw will finally be decided Tuesday night, when the NBA Draft Lottery will determine which team will get the right to nominate a player considered the most revolutionary basketball player since LeBron James.
Williamson is a virtual lock to be the first player caught in this summer's NBA project after a dominant first-year season at Duke University. At just 19 years old, Williamson made a splash in the media and won the honors of the national university player while leading the Blue Devils into the heart of the NCAA tournament.
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The New York Knicks, Cleveland Cavaliers and Phoenix Suns all have an equal chance of winning 14% of the first overall, although one of the 14 teams that did not play in the playoffs has a chance to do it. While Williamson should be a star on the field, he should also provide an immediate financial boost to the NBA team leaving Chicago on Tuesday night with the first choice.
"Whichever winning lottery team is able to reach Zion Williamson, it will undoubtedly generate an interesting positive interest that will result in a better view of local television, more national television appearances. , increased interest from sponsors and increased ability to sell seasonal packages. Said Jonathan Jensen, sports marketing consultant and assistant professor at the University of North Carolina at Chapel Hill.
Standing six feet by seven and weighing 285 pounds, Williamson first attracted national attention for his high-flying dunks and whimsical athleticism. In addition to the likely improvement of their television ratings and ticket sales, the future home of Williamson, NBA, will win one of the biggest stars of the sport on social media. He has over 3 million followers on Instagram only, where his highlights become viral regularly.
| Teleprinter | security | Latest | Change | % Chg |
|---|---|---|---|---|
| NKE | NIKE INC. | 82.53 | -1.42 | -1.69% |
Williamson's popularity boosted ticket prices for Duke basketball games, which reached the Super Bowl level on the secondary market when the Blue Devils played against the North Carolina Tar Heels in February. When Williamson injured his knee because of an explosive Nike shoe, the public was so criticized that Nike issued a statement of apology and made a custom shoe.
A rematch between the two teams during the ACC tournament allowed ESPN to obtain the highest TV rating ever recorded for a college basketball game.
An aspiring marketing star, Williamson should also arouse strong interest from sponsors once turned professional, especially among sportswear brands. Last month, Sonny Vaccaro, legendary executive of the shoe industry, said Williamson could win a contract for the sale of sports shoes worth up to $ 100 million from Nike, Adidas or one of the other companies supposed to call on his services.
"In my lifetime, I think it will be the biggest bidding war ever," Vaccaro told ESPN.
Although Williamson provides an immediate boost to the team writing it, sustained growth depends on his performance on the ground. According to Jensen, the interest could fade quickly if Williamson does not meet expectations.
"As we have seen with a lot of recent high watering choices that have only been in school for a year, Zion may not be able to do it. not be a panacea, and in the end, its ability to adapt to the NBA game and the surrounding cast will determine whether its addition improves the team in the long run and brings them back to the playoffs annually, "said Jensen. "It's only then that its real impact will be known."
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The draw for the NBA 2019 lottery will be broadcast Tuesday night at 8:30 pm. AND on ESPN.
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