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Electronic Arts is apparently not done with basketball yet. As NBA Live fell dormant in 2019, Axios reports that the sports giant is working on “next-gen” basketball games that could revive EA’s fortunes in space.
“We have next-generation HD basketball projects that we talk about, design and work on,” said EA Sports chief executive Daryl Holt.
In this case, “high definition” is short for consoles – meaning a next-gen platform like the Xbox Series X | S or the PS5 rather than a mobile device.
If EA’s plans come to fruition, it will be his first foray into space since the release of NBA Live 19 in 2018. EA’s attempts to produce a successful basketball game have mostly failed since the restart attempt. of the series as the NBA Elite in 2010. This has enabled NBA 2K to effectively monopolize space over the past decade.
What form EA’s basketball plans will ultimately take remains a mystery. When asked if EA has entered into a licensing deal with the NBA, Holt replied, “Definitely around mobile. And then we discuss what we want to do on the HD front.
EA is currently in the midst of a major expansion of its sports offerings. He recently made a deal to acquire racing simulation developer Codemasters, announcing GRID Legends at last week’s EA Play conference. In addition to the acquisition, Holt told Axios that EA was exploring “new business models” and “new geographies” as it attempted to double its sports audience from 230 million players to over 500 million over the years. next five years.
For now, as with his imminent return to college football, it looks like this is the start of EA’s attempt to make a new game of basketball. Madden NFL and FIFA will once again lead EA’s sports games this fall, with NHL to be revealed at a later date. You can check out our recent FIFA 22 hands-on preview here.
Kat Bailey is Senior News Editor at IGN.
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