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NBCUniversal is warning the more than 3 million subscribers to Google’s YouTube TV streaming package that 14 of its networks are “days” away from darkness.
The media company did not specify a deadline, but said the stalemate is imminent. Programs like prime-time fall premieres and NFL football are under threat, as are local NBC stations, NBCU noted.
“NBCUniversal is seeking fair rates from Google for YouTube TV’s streaming of the only portfolio offering entertainment, Hispanic, news and sports networks,” the company said in a statement. “Unfortunately, Google refuses to make a deal at these fair rates and is prepared to deny entertainment, news and sports programming to its paying customers. NBCUniversal feels responsible for letting our fans know that they are at risk of losing their favorite shows if Google continues to respond to their requests.
YouTube TV did not respond to Deadline’s request for comment. The platform, which launched in 2017, has grown steadily to become one of the best TV bouquets on the internet, but along the way it has had several dead ends with programmers. Regional sports networks, due to their cost structure, have died out on YouTube TV. Six NBCU RSNs are also on the verge of having their signals cut, along with NBC and cable networks like USA, MSNBC and E!
The economy of streaming bundles has not reliably settled into profitable fashion. Big companies like Google or Disney, which operate Hulu + Live TV, have heavily promoted the services as a way to improve their other revenue lines. But maintaining full channel lines means higher prices for customers. Originally offered as cost-cutting options for consumers, Internet packages have seen their monthly prices rise almost to par with traditional pay TV.
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