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NBCUniversal and YouTube TV are finalizing a deal that will keep more than 14 NBCU channels on the Google-owned platform, a source familiar with the negotiations said. Hollywood journalist Friday.
The terms of the new deal were not immediately clear on Friday evening. But the NBCU-YouTube TV deal was initially scheduled to expire at midnight Thursday after negotiations appeared to reach a dead end. NBCU launched a campaign over the weekend urging its viewers to pressure YouTube to accept the terms of NBCU’s contract; YouTube, meanwhile, said NBCU was unwilling to offer contractual protections to ensure Google doesn’t pay more than other similar-sized services.
YouTube also opposed demands that Peacock, NBCU’s streaming service, be included in a package with YouTube TV, which would have required users to download and use the Peacock app separately and pay a fee. higher subscription for the same content.
Although negotiations took place in public between the two sides last week, NBCU and YouTube TV agreed to a temporary contract extension on Thursday evening that kept channels like NBC, Bravo, CNBC, E !, Golf Channel, MSNBC, Oxygen, Syfy, Telemundo and USA Network, along with local sports channels, on YouTube TV as contract talks were underway.
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