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At I / O 2019, Google announced that its smart home products would now be called "Nest". The Home Hub has become the Nest Hub, while the first product from this initiative is the Nest Hub Max. At the same time, Google has confirmed that Home speakers will now have the Nest brand, while Nest accounts will be migrated to Google Accounts to resolve recent security issues.
In early 2018, Rick Osterloh announced that Nest would be transferred to Google's hardware division after being an independent Alphabet company for several years. Today, at I / O, the fruits of this fusion were fully visible.
Over the next few months, you will see changes in our products, accounts, services and policies as we consolidate all of our activities under Nest.
Today's news is not just one brand and one product, with Nest accounts being migrated to Google accounts "over the next few months." According to a "What's Happening" page on Nest.com and an email sent to customers will provide "state-of-the-art protection and one account for Nest apps and Google Home".
Google Accounts better detect malicious login attempts and allow two-factor authentication (2FA) that is not SMS-based. This will help combat the recent trend of compromised passwords from other services, allowing malicious parties to connect to Nest accounts. Once accessed, there is a history of smart devices used for inappropriate behavior.
This will begin in the summer, with new Nest users automatically migrating to Google Accounts. The company claims seamless integrations between products that do not require additional configuration. It will also "align homes and home members with Nest apps and Google Home." The old customer remains for the moment to access the Nest features of the subscription.
For example, if you have a Nest Thermostat and a Google home, just say, "Hey Google, get it warmed up" to increase heating without any extra setup.
Users will be "invited" to make the transition, but it is completely optional to let them "remain subject to the existing conditions and privacy policies of Nest Labs, Inc.". However, Google is warning that new smart devices will only be available to our users with Google Accounts. "
Google's Rishi Chandra (shown here in a jacket with the new Google / Nest brand) answered one of my questions: Google Home speakers will eventually get the Nest brand, but not right away.
From now on, Google Nest is at home as Google Pixel is to mobile devices. pic.twitter.com/cF78y3cBxe
– Harry McCracken (@harrymccracken) May 7, 2019
Meanwhile, Google vice president Rishi Chandra said today Quick business that the change of name Nest will eventually arrive on the speakers of Google Home. In another interview, Osterloh stated The edge "Nest will mean Google products intended for the home."
However, this does not happen immediately and probably only applies to future products, rather than to existing products. Speakers such as the original Google Home need to be updated, the perfect time to introduce a new branding strategy.
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