Nestle launches KitKat luxury bars – but they are not cheap

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Swiss chocolate giant Nestle (NSRGF) has announced a luxury and handcrafted version of the popular chocolate bar for the UK, in time for the Christmas season.
Customers will be able to choose from 1,500 combinations of flavors.

The opulent eight-fingered bar allows customers to choose from 1,500 flavor combinations and also offers customized packaging.

The new creation "KitKat Chocolatory" is not really a cheap thrill, however, each bar will cost you £ 14 ($ 17).

Nestlé presents a new type of chocolate

In addition to mixing and matching tastes, guests will be able to opt for British classics such as Eton Mess, Cherry Bakewell and Earl Gray.

Whiskey and ginger bars are also available – just like a flavor that the company does not describe, but calls "Jewels of the East".

"This is the biggest news for KitKat since the introduction of KitKat Chunky exactly 20 years ago," said Rabia Khan, head of KitKat Chocolatory at Nestle UK & Ireland, in a press release.

This is not Nestlé's first attempt to stay ahead of the changing consumer tastes and trends.

Earlier this year, she launched a new KitKat that distills her sweet taste of a cocoa fruit without the addition of refined sugar.
Each bar is made by hand.
And last year saw the launch of a pink KitKat composed of distinctive ruby ​​cocoa beans.

"We know how much people love experimenting with new and exciting KitKat flavors and KitKat Chocolatory offers a brand new KitKat premium experience and the ability to create your own custom break and have it delivered right to your door," added Khan of the new product.

The bars will be available at John Lewis stores across the country from September 26 to December 24.

In the United States, KitKat bars are manufactured by Hershey under license from Nestlé.

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