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Netflix released a quick mea culpa after a strong backlash today around the release of its next release Cuties.
The widely acclaimed French-language photo won the World Cinema Dramatic Directing Award at Sundance this year. He follows Amy, an 11-year-old girl who joins a group of dancers called “ cuties ” in school and quickly realizes her burgeoning femininity – upsetting her mother and her values. The film is 82% fresh on Rotten Tomatoes, and critics generally praised it for handling sensitive topics.
Netflix recently started promoting the film ahead of its release on the platform on September 9. However, the accompanying artwork sparked a storm of criticism online, with many claiming the poster sexualizes children. One Twitter user called it “disgusting” while another said “Netflix really messed up here.” Here’s the poster that sparked the backlash:
Netflix
The online release follows its theatrical deployment in his native France via Bac Films, which began yesterday (August 19). The Netflix poster contrasts considerably with the French theatrical poster, which has a somewhat different tone, as below:
Films bac
Netflix quickly dismantled the offending artwork and already replaced it; this would not confirm whether the poster was produced in-house or by an agency. The streamer also apologized, posting the following statement to Deadline:
“We are deeply sorry for the inappropriate illustrations we have used to Cuties. It was not OK, nor representative of this French film which premiered at Sundance. We have now updated the images and description. “
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