Netflix CEO Confirms Netflix Will Not Be Part of Apple's Next Video Service

Apple will unveil next Monday its television service, which is the subject of many rumors. In anticipation of the event, Netflix has confirmed that it would not participate in the Apple streaming offer.

During a briefing at the company's headquarters in Hollywood, Netflix's CEO, Reed Hastings, said that although Apple is a "big business," Netflix does not want to offer its content on the Internet. other platforms. "We want people to watch our shows on our services," he said. recoding.

Netflix has never adopted the features of Apple TV such as "Up Next" designed for Apple TV users are watching all their television shows viewed at a glance, so it is not surprising to learn that Netflix does not plan to offer its content via the upcoming streaming service. continuous from Apple.

Apple's television series, scheduled to launch next week, will feature both original content and complementary content from other cable providers such as Showtime and HBO. Apple will allow customers to subscribe to third-party services, such as HBO, directly into the TV application, which will serve as a TV content hub for Apple.

Apple's video hub will be similar to what Amazon offers through its Prime Video app. Amazon offers original TV shows as well as options to subscribe to premium content via a channel feature.

In response to a question about how Netflix will compete with Apple and Amazon, Hastings said the company would do "with difficulty", although he pointed out that Netflix had already been competing with Amazon for years.

"You do your best when you have big competitors," he said, before admitting that heightened competition had led to higher prices when searching for content.

Apple will give us a first look at its video service on Monday, March 25, at an event to be held on its Apple Park campus in Cupertino, California. Many celebrities on Apple shows, such as Steve Carell, Jennifer Aniston and Reese Witherspoon, will be in attendance.