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Netflix Inc (NASDAQ: NFLX) revealed during its fourth quarter earnings report that it will bring “shuffle play” to its global user base in the first half of 2021, the Verge reported on Wednesday.
What happened: The feature allows users to forgo browsing the catalog because Netflix will randomly choose what content to watch.
Shuffle Play was designed so that users “tell us they just want to skip browsing entirely, click a button and we’ll pick a title for them just to play instantly,” said Greg Peters, COO. from Netflix, according to Verge.
There’s no clarity on the name of the feature – but Reed Hastings, co-CEO of the video streamer, once joked that they could call it “I’m feeling lucky” the same way. Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG) Google calls up its search function.
Why is this important: The Shuffle Play feature first appeared in August last year when Netflix began testing it with a segment of its users around the world.
New cool feature @netflix … but what kind of foolish person just says, “yolo, let’s spin the wheel of fortune Netflix” pic.twitter.com/6WDJrmd7pG
– Turner Levison (@TurnerLevison) Aug 18, 2020
The subscription video-on-demand company reported fourth-quarter adjusted earnings per share of $ 1.19, missing analysts’ expectations of $ 1.39.
Netflix added 8.5 million global net paying subscribers during the period, beating Wall Street estimates of 6.47 million.
Price action: Shares of Netflix closed 16.85% higher at $ 586.34 on Wednesday and fell 0.11% in the after-hours session.
Read more: Netflix is now a free cash flow story: analysts respond to fourth quarter earnings
© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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