Netflix reportedly spent up to $ 60 million on the Rome Oscars campaign



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Netflix apparently spent a lot of time trying to get Roma win big at this year's Oscars.

according to Vulture, some Oscar voters believe the streaming giant spent between $ 40 and $ 60 million during its For Your Consideration campaign.

The campaign included ads in major industry magazines, TV commercials and billboards in Los Angeles. It has already been reported that the figure was around $ 30 million, including the rewards campaign and the promotion of Romalimited output of the cinema.

Digital Spy has contacted Netflix for a comment.

But Netflix 'momentum could have hurt his chances of getting the best movie, according to one voter.

"The people I talked to said that they would not put the # 1 or # 2 movie on their ballots because they wanted to send the message that They could not buy an Oscar for the best film, "they said.

The film ended up winning three awards in the evening, with Roma winner of Best Foreign Language Film, Best Cinematography and Alfonso Cuarón Best Director.

Alfonso Cuaron wins the Cinematography Award for Roma, Oscars 2019

Getty ImagesKevin Winter

Even if it ended up losing Best Picture to controversial biopic Green paper, RomaThe Oscar race is the best ever for Netflix.

With the company that chooses to launch L & # 39; Irish teaser during the ceremony too, Roma could be just the beginning of the upcoming Oscars.

Green paperThe victory of the best film was not really welcomed, Spike Lee declaring that "the referee made a bad choice".

Catch all the coverage of Digital Spy Oscars here.


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