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Netflix Inc.
NFLX, + 2.41%
Shares were up 1.6% in pre-market trading on Tuesday after Bryan Kraft of Deutsche Bank revalued shares to buy them. Netflix is expected to release its first quarter results after closing. Kraft believes the company could surpass the expectations of its subscribers from 2019 to 2020, calling the consensus forecast too cautious. He also said that Netflix "looks more and more like a platform every day, rather than a simple application." Netflix's platform status allows for longer customer loyalty and makes the service more attractive to the "talent" of the media world. The company also has the opportunity "to improve the efficiency and effectiveness of its content spending," according to Kraft, who claimed that Netflix was a bit too liberal to host broadcasts. The stock has lost 0.7% in the last three months, while the S & P 500
SPX, + 0.17%
gained 11%.
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