Netflix tests collections organized by humans rather than algorithms

Netflix is ​​testing a new Collections section that groups content into thematic lists such as "Watch in One Weekend" and "Stream & Scream". Netflix said TechCrunch The collections are made up of "experts from the creative teams of the company" instead of the algorithms that usually recommend you content on the main home screen.

The feature is only tested on iOS for the moment. If you participate in the A / B test, a pop-up window is displayed the next time you open Netflix. It takes the place of the "My List" queue at the top of the app, which some subscribers might not appreciate. (My list is always available in the "More" tab.)

When you go to Collections, you'll see the different titles – Feel All The Feels, critics love these movies, and Netflix is ​​a joke. Here are other examples – the number of TV shows and / or movies included in each, and the number of others. users follow this collection. I'm not quite sure about tracking a collection, but I guess you'll be notified when new content selections are added to the ones you follow.

The collections also have a real estate look in the main menu, but not as much as the usual carousels to display the trends and signature of Netflix, too specific rows of items that you think you like, like the workplace acclaimed by critics ". TV shows "one in my application right now.

I'm part of the Collections test and have about 40 of them at the moment. Some of their titles sound a bit too similar. What exactly is the difference between "Just for Laughs" and "Keep the light"? But the presentation and the transitions are rather simple. I'm curious how many times Netflix will update the collections and introduce new ones.

"We're always looking for new ways to connect our fans to titles they'll like a lot, so we're testing a new way to categorize Netflix titles into collections in the Netflix iOS app," he says. Netflix said. TechCrunch. "Our tests generally vary according to the length of time and the countries in which they occur, and they may or may not become permanent elements of our service."