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Netflix is testing a new way to help users find TV shows and movies that they want to watch with the launch of a "Collections" feature, currently being tested on iOS devices . Today, Netflix already offers thematic suggestions on what to look at, based on the Netflix visualization history, but the collections are not just theme-based. According to Netflix, titles are selected by experts from the creative teams of the company and ranked in these collections based on similar factors – genre, tone, story and traits of the character.
This human curation is different from the way Netflix formulates its recommendations. The streaming service is famous for its advanced categorization system, in which there are hundreds of niche categories that go beyond larger groups such as "Action," "Drama," "Science Fiction," " Romance, etc. These smaller sub-categories allow the streamer to make more specific and targeted recommendations.
Netflix also tracks the popular titles and trends in its service, allowing you to see what everyone else is watching.
The new Collections feature was first noticed by Jeff Higgins, who tweeted a few screenshots of the add-on.
If you chose to participate in the test, the Collections option is available in the upper right corner of the home page of the application, where My list would have been otherwise.
Suggestions are organized into editorial groups, with titles such as "Keep the light," "Dark and sneaky television shows," "Choice of award-winning movies," "Watch, waste, repeat," "Women who run the show." "screen" and many others.
You can follow the collection from the main screen or access it to further explore its titles.
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If you tap a collection that interests you, it gradually enlarges to display thumbnails of the suggested titles under a heading that explains what the collection is. You can also choose to follow the suggested suggestion here, which is probably related to the Netflix notification system.
The collections are also located on the home page of the app, for those who have access to the new feature.
"We're always looking for new ways to connect our fans to titles they want, so we're testing a new way to categorize Netflix titles into collections in the Netflix iOS app," confirmed a door. from Netflix to TechCrunch. . "Our tests generally vary according to the length of time and the countries in which they occur, and they may or may not become permanent elements of our service."
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This is not the first time Netflix has been working on organizing content suggestions in collections. The company's DVD service (yes, it still exists) had put in place a similar feature of Collections in its own mobile application.
This test comes at a time when Netflix is working on features to increase loyalty of existing subscribers to increased competition, including rivals such as Disney + and Apple TV +, among others. In this regard, it has also recently launched a feature that allows users to track new releases and publish them in the near future, allowing subscribers to anticipate the next step.
Netflix said Collections is only available on iOS. As a test, it will not be shown to all users.
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