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With historic victories for The crown for best drama series and The Queen’s Gambit in Best Limited or Anthology Series, Netflix has the most wins by any streaming service or network at the 2021 Emmys.
The total of 44 wins is the highest since CBS reached this level in 1974.
Heading into tonight, the market share title looked almost assured, based on Netflix’s performance at last weekend’s Creative Arts Ceremony. The streaming giant started tonight with 34 wins already in the bag and has taken 10 more along the way. In all, The crown and Queen’s Gambit had 11 wins apiece, with seven tonight by The crown.
The two biggest triumphs closed the Emmy show. The two-fer marks the first time that Netflix, the first streamer to release the originals and the biggest actor, with 209 million subscribers worldwide, has won a series category. Between 2013 and 2020, Netflix had accumulated 30 nominations in the best dramas, comedies and limited series without winning.
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Streaming has become a way of life during the pandemic, with people spending most of their time at home consuming more streaming content than ever in the past year and a half. Companies have also turned more and more to digital and away from the linear, so it’s not entirely surprising to see SVOD platforms at the top of the rankings. Apple TV + was the other digital headline, winning Best Comedy Series and a host of other awards for Ted lasso. For the first time, the three biggest trophies of the evening, for the best series, went to streaming services, punctuating the changing of the guard.
Drama has been a tough category to break into for streaming services, somewhat of an echo of the Oscar race for Best Picture. Hulu was previously the only streaming platform with a better dramatic win, for The Handmaid’s Tale in 2017. Amazon Prime Video won Best Comedy honors for The wonderful Mrs. Maisel and Chip bag.
The overall result turned out to be a major reversal of 2020, when HBO had 30 Emmys in total and Netflix captured 21. HBO Max launched in May 2020, shortly before the end of the eligibility period. ‘last year.
Following the historic tie in 2018, when HBO and Netflix scored 23 wins, HBO reasserted itself at the top of the winners list with a higher nomination conversion record than its streaming rival. His streaming brother HBO Max (which contains all of HBO’s lineup as well as Max Originals) also had an exceptional year with several nominees like Hacks. Ultimately, however, production delays for Covid-19 deprived HBO and HBO Max of several potential suitors, including the winner of last year’s drama, Succession and a winning multiple in Barry.
Last year, HBO scored 30 Emmys versus 21 for Netflix after the WarnerMedia network followed Netflix to the 107-160 nomination stage). Amazon had four wins in total, while Apple and Hulu each took one.
Disney + led WarnerMedia after last Sunday, 13 wins to 10, but stalled tonight aside from a win for Hamilton in the Best Special Variety (Pre-recorded).
The Covid-19 streaming boom, which is fully reflected in this year’s Emmys even though last year’s ceremony was totally distant and felt most quintessential 2020. As subscriber growth has stabilized in some territories in recent months, Netflix has added tens of millions of subscribers since the start of the pandemic. The global nature of its operations also allowed the company to maintain a production pipeline, albeit somewhat shrunk, even as many competitors faced more widespread shutdowns.
An administrative decision is reflected in the accounts for this year. HBO opted for a combined HBO / HBO Max tally in the second year of upstart streamer WarnerMedia Emmy contention. The move helped at the nominations stage where HBO / HBO Max edged out Netflix (130 to 129 nominations) and a solid run of HBO Max on the main broadcast with multiple wins for Hacks also helping the final tally.
While Netflix commanded the headline, Apple TV + also had a good night. His victory in the best comedy series for Ted lasso makes the fastest serve to earn a series victory, in just his second year of eligibility. The overall history of streaming has reflected a dramatic increase in the number of contenders over the past two years. As of November 2019, at least seven major streaming services have entered the market (including Paramount +, the extension and rebranding of six-year-old CBS All Access).
Apple has perhaps been the most secretive of all companies in revealing indications of how Apple TV + is performing. Like Apple Music, iCloud, and other services, the streaming point of sale is supposed to be part of Apple’s overall value proposition, so the company hasn’t set any specifications, even at the show level. .
The other notable victory for a streaming service at this month’s Emmys was recorded last weekend by ViacomCBS’s Pluto TV, for distribution of the MTV feature documentary. 76 days. The victory of the ad-supported free streaming platform is a first in Emmy history. The list of a streaming service that did not survive the battlefield, Quibi, took one final Emmy victory. JB Smoove took it for his performance in Mapleworth Murders.
Quibi rounded up a handful of Emmys last year on the eve of the demise of the mobile startup created by Jeffrey Katzenberg. Mapleworth Murders, along with dozens of other titles powered by Quibi, can now be seen for free on the Roku Channel after Roku acquired a slice of Quibi programming in January.
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