Adidas sees Ajax as the world's top soccer

The new six-year contract, which begins July 1, 2019, has a value of nearly 50 million euros. The agreement, whose CEO Edwin van der Sar and the commercial director Menno Geelen worked for months, is described as a "hussarenstukje" within the club

] World Summit

Ajax loved his heart. The new policy of the world-famous German sports brand can only be paid for absolute A brands. Schalke & # 39; 04, Olympique Marseille and AC Milan, after the end of the sponsorship contracts, were sold, for example. The team from Amsterdam feared the same fate, but was considered the best by Adidas and placed in the same roster as Real Madrid, Juventus, Manchester United, FC Bayern Munich and the national teams. 39, Argentina and Germany.

Feyenoord plays in Adidas has a different type of cooperation. Adidas dresses up all the teams and gives Feyenoord the exclusive right to sell the Feyenoord outfit, bought cheaply by Adidas, from the fans. This profit goes to Rotterdammers. The Ajax endowment is provided by the adidas sports

Amount higher than the PSV and the Feyenoord

To be able to do this, the Germans earn about 8 million euros a year, including bonuses to the chief financial officer Jeroen Slop. Pay a higher amount than the main sponsors of PSV (Energie Direct) and Feyenoord (Qurrent). The total income of the sponsors of the Amsterdammers last year was 29 million euros, according to the annual report. With the longer bond of Adidas, Ajax seems to be assured of at least the same income in the coming years.

Van der Sar pleased

Van der Sar was pleased with the agreement: "With this new agreement, Adidas expresses its confidence in the club, our future.Adidas makes a substantial contribution as co-sponsor and we are also responsible for the beautiful outfit we play in. At Ajax, we value long-term partnerships, which is a great example, and they enjoy great renown and respect in the world. We look forward to continuing the implementation of this wonderful partnership. "