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Netflix is growing, but not as fast as the company itself was waiting for it. The growth in the number of new subscribers is disappointing both in the international market and in the US market. The business figure is also slightly lower.
In the previous quarterly report, Netflix was still expecting an increase of 6.2 million new subscribers. But the numerator has been blocked on 5.2 million new members; 670,000 in the United States and more than 490 million internationally.
This brings to 130 million the number of Netflix subscribers in the world.
Decline in sales
With all these subscribers, the company has achieved a turnover of more than $ 3.9 billion. It's a little less than what was counted, but still an increase of more than 40% over last year.
The benefit of the video streaming service increased again from $ 290 to $ 384 million.
Expectations
Analysts were already expecting a little more economic growth and thought that there would be 5.5 million subscribers.
Now that Netflix is doing worse than analysts have come to, there is an end to a series of quarters in which it exceeds expectations. In the previous quarter, the number of subscribers increased more than expected, as in the last quarter of last year.
Netflix also lowered its expectations for this quarter, but expecting a growth of 5 million subscribers. The majority must also come from the international market. The profit will also be lower, thinks the company.
Success
Nevertheless, the streaming service speaks of commercial success and highlights to shareholders that it is one of the leaders in the field of video on the Internet.
Also uses the opportunity for artistic successes to highlight. Last week, it became clear that Netflix received a total of 112 Emmy nominations, which made the HBO competitor disappear (108 appointments).
Own Series and Movies
Last year, Netflix announced that it would use its own series more. movies. During the last quarter, the service announced that it would invest up to $ 8 billion in its own content this year.
In the quarterly report, the company claims that it is continuing its path, as is the production of more non-English-language content.
Last week, for example, it appeared that there is an international series of the famous children's book De Koning letter voor of the Dutch author Tonke Dragt
The streaming is popular [19659005] This also applies to multiple streaming services. On average, the Dutch watch 28 minutes a day for services such as Netflix and Videoland. 35% of Dutch households have access to Netflix.
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