Play Store has many more downloads but less revenue than the App Store



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When you compare the performance of the two Apple and Google app stores, you get an interesting result. It turns out that the Google Play Store has many more downloads than Apple's. But he deserves much more, so who is the winner?

Applications, Applications & Applications

An operating system for smartphones and tablets is nothing without an App Store with many good apps that are also well protected and where developers can win. That it is not so easy to set up we have seen the failure of Microsoft and to some extent also Amazon.

There are currently two major players in this market, the Google Play Store and the Apple App Store. The two operating systems for which these application stores are intended have the same purpose, but both have a completely different design. Where Android is an open system, Apple is much more closed and this creates a lot of differences for developers and application users. For example, as a developer on Android, you can have an app in a few hours on the Google Play Store, where the Apple App Store can take days or weeks before your app is saved. . The user will find (statistically) a "bad" application much less quickly in the Apple App Store than in Google.

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<p>  App Annie is a company that facilitates developers with tools to measure downloads and use of applications, so that this company can also market the entire market. and measure to some extent the discoveries of App Annie regularly published </p>
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Figures for the second quarter of this year we can conclude that the Play Store has done very well in the downloads area.In the graph above, the number is compared to the number of Apple App Store and we see that the Google Play Store has 160% additional downloads in the second quarter This growth comes mainly from countries like India where Google has invested a lot last year.Each store has to make money not only for the owner (Apple, Google) but also for the products (developers) that are in this store. And the Apple App Store does the job a lot better. Revenues in this app store are 80% higher than those in Google.

Market Shares

The main regions of the Google Play Store are South Korea, the United States and Germany. For the Apple App Store, it is Taiwan, the United Kingdom and the United States. In both stores, App Annie sees that there is a lot of movement in terms of games and that the most popular apps traditionally contain apps like Instagram, Facebook and Candy Crush. However, new applications such as PUBG and others are quickly reaching the top in paid and free apps.

Source: AppAnnie


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