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The only supporter of Ajax buys his shirt in the Ajax Shop, the other supporter of Ajax buys his shirt via internet from China. When one – with printing – pays 110 euros, the other person is ready for 25 euros. A disturbing situation, says Sander Mallie – Sportsgen sports marketing – in conversation with AT5.
The shirts are very similar, but according to Mallie it's not about it. "If you buy a fake shirt, nobody cares about it, it's not allowed, you do not support your club, it would not be a consideration for me," says Mallie, who can understand that the partisans choose the Chinese option because of the price tag.
"As a club, you must also help the followers to understand it.If you buy it from Adidas, you Also help the club with, "continues the sports marketing specialist, who then gives a warning." If no one ever buys an official jersey, Adidas will say: Ajax, you're a nice club, but no real shirt n & # Is sold, because your fans are buying fake shirts, so we stop. "
According to Mallie, a bad shirt often of lower quality and moreover there is a reason for the real shirts to be "You pay for the Ajax and Adidas brands, I think it's fair," says Mallie, who then says that Ajax is following the situation closely. "This represents a gigantic business figure, also for Ajax.The merchandising is ten to fifteen million euros of budget.If you really want to help the club, you can go to ArenA or Kalverstraat." [19659003]
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