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July 31, 2018 – After an almost realistic VR experience in a specially designed office of the Audi showroom, the brand now also offers 3D configuration via the website. The "flat" images of Audi, which are entirely in accordance with your wishes, definitely belong to the past
What started as a pilot balloon in the Netherlands (apparently, we the Dutch were rather audiovisual), was deployed in 25 countries and applies to all Auditors. models. Thus, the A4 can not only be viewed in real time on the brand's website, but also on the Q2, the A7 Sportback and the all-new Q8. Only the R8 is outside the three-dimensional boat, but this is probably due to the fact that the supercar can only be delivered from stock. On the next generation, which approaches, Audi also uses the 3D configuration.
Backgrounds in 4K
Audi is above all proud of the detailed representation of the online 3D module. "Especially when it comes to individual equipment options, our new 3D visualization provides the customer with a detailed and detailed view of the desired model and supports its purchase decision," says Thomas Orenz, Audi Audiization Project Manager Engine at Audi. In the future, the 3D car configurator will be upgraded to 4K and country-specific environments. A lost road on Iceland and an exposed tunnel are already available. The program will also be translated for use in the Audi dealer showroom. In addition to the VR experience, look for more automotive news and impressions about driving.
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