The new CEO, Unilever, sits with Trump in The Apprentice | financial

He currently heads the personal care products division, with sales of more than 20 billion euros, the largest in Unilever, as well as the fastest-growing division in Europe. food group.

Jope has a long history of working in emerging markets, markets in which Unilever pulls He played a long time in China and was more of a boss in Russia, Africa and the Middle East.

Jope states in a press release issued Thursday morning to have the honor of directing Unilever, "a truly global actor, with many brilliant talents and brands."

He also says that he wants to continue to focus on serving consumers and other stakeholders. And focus on more growth and long-term value creation.

Jope seems to be a safe choice. He comes from the company itself, is considered a kind man and runs the largest division of Unilever. What is remarkable is that when he was chief in the United States, he was on the jury for Donald Trump's The Apprentice.

The choice of Jope is a blow for the Dutchman Kees Kruythoff, a little younger and just as good. had like Jope. It's probably after Polman's turn that the UK took the lead in the food group.

The Market Surprises

The appointment of the Scottish investor has surprised investors, said ING Reg Watson analyst. Watson himself was waiting for the current managing director Graeme Pitkethly to succeed Paul Polman.

This appointment will immediately raise questions about the strategy and direction of the company, particularly in light of the simplification of the dualistic structure, said ING. 19659007] RBC states that the market will react in a disappointed way because Jope is not a "rock star" outside the company.

The title was almost flat Thursday at ten o'clock.