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A petition against an advertisement on the Hornbach hardware store has been signed more than 20,000 times. The campaign is aimed at the campaign "That's how Spring feels", which is said to discriminate against Asian women. The number of signatories is increasing rapidly.
The video shows how an Asian woman sniffs the sweat of a t-shirt that was worn for the first time by a handy white man. She seems ecstatic while she does that. Critics describe the advertising on social media as "racist, sexist and disgusting".
The petition is an idea of a South Korean woman living in Cologne. She calls advertising a humiliating representation of an Asian woman. She says the campaign makes life difficult for Asian women in Germany and wants her to be immediately arrested.
"Our advertising is not racist"
The initiator also wants the Hornbach summit to apologize, but the construction market looks like it's not going well. In response to Twitter, the company writes that advertising is not racist but is meant "an act of accusation of increasing urbanization and degradation of the quality of life in cities".
"The scent of spring is only available in vending machines This is for everyone, not just for Asians," Hornbach adds. The company then placed two more versions of the questionable fragment on social media, but with a white woman and a white man. Critics point out that these spots can not be seen anywhere else.
One of the other versions published by Hornbach on Twitter:
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