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The Airbnb rental site has launched a major campaign to rid itself of its negative image in the capital. To date, posters are hung in the city and an entire page is being sent in various newspapers
among others, the Volkskrant and Het Parool contain a letter from Amsterdammer Eva who has rented her house via Airbnb since 2016. In her letter to "Lieve Amsterdammers", she describes how much fun she enjoys by renting her house via the website.
"It hurts me that people think negatively about Airbnb, while I get so much joy," writes Eve. The letter hopes that she can show Amsterdammers that her b & b has no connection to the tourist stereotype that gives nuisance. She will tell more newsletters to the AT5 information channel
Sharing History
At the bottom of the advertisement is: "Amsterdam hosts want to share their story Airbnb offers them this space. "
The letter is very likely Part of the big campaign announced by Airbnb yesterday in the newspaper Het Parool. In the display campaign that can be seen in the city from today, the owners of Amsterdam give advice on Airbnb and share their experience with vacation rentals.
The company is known as the cause of mass tourism and finds it unjustified. According to Airbnb, the number of tourists who rent a place to sleep in Amsterdam via the site is not so bad.
Solution for mass tourism
Spokesman Pieter Guldemond told the newspaper that less than 5% of annual visitors via Airbnb. In addition, about 70% of these tenants would be outside of downtown.
Guldemond therefore emphasizes that the site offers more coverage and therefore calls the rental site "a solution to fight against mass tourism".
otherwise: according to Laurens Ivens, renting causes additional inconvenience to tourists. At the beginning of the year, he continued to restrict the rental of houses via Airbnb in Amsterdam: the owners are allowed to rent their house through the platform for up to 30 days a year
Erik Flentge, President of the SP group. He writes on Twitter: "The Amsterdammers who are embarrassed by, among others, Airbnb would also like to share their story." Do you also offer space to these people in the newspaper, Airbnb? "
Amsterdammers I like to share their story.
Do you also offer space to these people in the newspaper, Airbnb? pic.twitter.com/W493u2dldq
– Erik Flentge (@ErikFlentge) July 28, 2018
See also: Rent on Airbnb? Insurance does not often cover damage
RTL Z
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