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Tim Cook's remarkable decision to no longer provide separate sales figures for the iPhone confirms the suspicion that soup fat would be for Apple's flagship product. The investor is not comfortable with this and has sent the share considerably lower. Apple recorded a stock market value of $ 65 billion in one fell swoop.
"If you want to pay for your purchases in a supermarket, the cashier does not ask you how many items do you have in your basket?" confirmed Tim Cook, the big boss of Apple, that the company had last announced the number of iPhones that she was selling. Between July and September, they were 46.9 million. In addition, the number of iPads and Macs sold can be guessed: Apple now keeps these figures secret.
Officially, Tim Cook wants to use this new communication strategy to emphasize that Apple is much more than the manufacturer of smartphones, tablets and computers. for which he is still worn now. The company has also set up a rapidly growing service branch (iTunes, iCloud, Apple Music, Apple Pay, App Store), which already accounts for a $ 10 billion business figure. But this is all too often underexposed, as they find it at the headquarters in Cupertino.
Yet this is only part of the story. The smartphone market has matured and is more than ever a replacement market. As a result, the double-digit growth rates that Apple could use in the past are no longer that a distant memory. And if there is one thing that investors do not like to hear, it is the stagnation, or even the decline in sales, that is the star of the centerpiece of Apple. Klets op de beurs
Admittedly, Apple still manages to more than compensate for this stagnation of sales thanks to the launch of increasingly expensive iPhones: the average price per iPhone sold has risen from 724 dollars this spring to 793 dollars now. But this business model meets sooner or later its limits. Tim Cook is also aware of this. Hence the future "secret". From where perhaps also the cautious outlook that he has announced for the current quarter, the first and immediately the most important of the new fiscal year 2019 through the end of the year. Analysts expect an average business turnover of $ 93 billion for the period from October to December, but Tim Cook does not rule out a drop ($ 89 to $ 93 billion).
These "incidents" have completely exceeded the record numbers recorded by the company. In the past quarter, sales rose 20 percent to $ 62.9 billion, nearly 1.5 billion better than expected. But for yet another record year in a row, investors could only retreat: they immediately sent the stock at the first hour of the trading day more than 7% less. Apple has seen $ 65 million worth of stock market all at once.
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