Apple Music is far behind Spotify in the Netherlands

Telecompaper's research shows that 6% of Dutch people play music via Apple Music. As a result, the market share of this service is considerably lower than that of Spotify, used by 43% of Dutch respondents. Soundcloud, used by 8% of the Dutch, is even slightly more popular than Apple Music.

While the Netherlands is still a real Spotify country, Apple Music is on the rise. For example, Apple's music service in the United States has already overtaken Spotify. Spotify still counts the largest number of users in the world.

This week, the company announced that 191 million people are connecting at least once a month. Of these users, 87 million people have a paid subscription. Apple announced last May that its music service had 50 million active users per month. Since then, the company has not published any new information on the number of users.

Paid

In total, 51% of Dutch people use streaming music services. About half also attracts the wallet. 17% of the Dutch have a paid subscription, while 9% pay via the telephone operator. In the latter mode of payment, the telecommunications provider in some cases grants a discount of 100% and the user therefore always listens "for free".

Young people, in particular, pay for streaming music. Nearly two-thirds of teens and twenties use a paid subscription to listen to Spotify. According to Telecompaper, this percentage represents just over 40% of Spotify users in their 50s.