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Apple plans to invest money in podcasts to be able to offer these programs exclusively on its own platform. With this measure, Apple keeps away competitors such as Spotify and Stitcher, who also offer podcasts.
According to the Bloomberg Financial News Agency, senior Apple executives have contacted news companies to discuss the purchase of exclusive rights to podcasts. Bloomberg relies on sources familiar with the subject but who wish to remain anonymous because "conversations are still at an early stage."
Apple recently announced the creation of a new podcast application for Mac, as well as a Web version. to serve even more listeners, but so far, has not commented on its podcast strategy. However, the company said that she "was planning to enter into Apple agreements". Until now, Apple was reluctant to fund podcasts because it did not want to give the impression of preferring some programs. On the other hand, the company is investing millions of dollars in the production of television programs and films for the Apple TV + service, which will be launched later this year.
The information that Apple wants to invest money in podcasts with exclusive rights to use, Spotify action fell 2.7% Tuesday to 150.09 dollars. Until Monday evening, the share has recorded a 36% increase this year. Spotify, Apple's biggest competitor in streaming music, has since spent about 355 million euros on acquisitions of podcast companies. The company has also invested in a number of exclusive podcasts, including comedian Amy Schumer and hip-hop artist Joe Budden.
Apple played a pioneering role in the podcast landscape in 2005 by bundling thousands of programs into a stream easily accessible on smartphones, tablets. and computers via iTunes and later via a separate Podcast application. This application would still be used today to listen to 50 to 70% of all podcasts. Spotify's podcast share in podcasts is estimated at ten to twenty percent.
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