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The party started at midnight local time with a big TV show. The first orders arrived at noon.

This was not just consumer electronics, but also luxury goods. According to the newspaper, even luxury cars have been purchased. According to Bloomberg, Xiaomi, Apple and Dyson products were particularly popular.

Last year, Alibaba sold more than 25 billion dollars to Guanggun Jie. That accounted for 39% more than in 2016.

up-to-date sales figures are displayed on the screen during Alibaba's Singles Day online shopping session in Shanghai

Ⓒ Bloomberg

Singles Day was designed in the 90s by four students. Since 2009, it has become an Internet shopping event. That year, Alibaba's founder, Jack Ma, began using Nov. 11 to lure internet users into his online stores with special offers.