Elon Musk needs advice



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Unions, analysts, journalists and now even a British diver who helped with the rescue operation in Thailand: all – mainly via Twitter – were exposed by the serial entrepreneur Elon Musk.

Especially his latest tweet produced a lot of indignation. In this Musk went on the record by calling the diver Vernon Unsworth a "pedophile". It was after Unsworth called Musk a submarine "a PR coup" – and later told CNN that he could put it "in his back" free.

"Incredibly Stupid & # 39;

Paul Stamsnijder, of Reputatiegroep's image consulting agency, said his apologies were justified. "To make a mistake is one thing, but not to learn from it is much worse." Musk should publicly apologize for this incredibly stupid statement. "

This is yet another online manifestation of Musk that is putting him in a quandary.For example, in 2016, he had a fatal accident after a fatal accident of a Tesla autonomous car, first speaking of a "statistical inevitability" and a little later to say that the media that reported the accident have benefited from higher advertising.

The media hear more often.For example, Musk has argued in favor of a site that the media and reporters should rank on reliability after a negative report on, among other things, the liquidity of its companies. "I think of the name Pravda" , Musk tweeting referring to the communist party's propaganda newspaper in the Soviet era

Diversion laborer

Diversion laborer, says director Paul Koster of the Association of Shareholders (VEB). "Musk is trying to deflect the attention of the performa On the other hand, and investors have a lot of confidence in them, but the critical content really needs to increase, "says Koster, who says potential investors should look closely to see if Musks statements are in agreement. with the results of the company. "Let's take a close look at companies that are also active and sometimes much further."

In particular, the accusation of "pedophilia" is, according to him, a statement that can be a serious problem for investors. "This statement hurts businesses, as we have already seen in a company like Uber," says Koster, referring to Uber CEO, Travis Kalanick, who left after a series of scandals. "It's clear that Tesla needs an operational leader, a strong CEO who knows the market and who is shunning his bold statements."

More tips

Stamsnijder sees a need for more advice. "Normally, people are escorted to this level to avoid this kind of misery." Doing a lifeguard in Thailand for a pedophile means that he is too confident, that he thinks very badly of a social situation and that no one accompanies him. "

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