Eurosonic Noorderslag becomes a stronger brand Entertainment

ESNS ranks 15th in the field of brand power among cultural events in the Netherlands. This makes it the only event in Groningen to have a national appearance. Among the inhabitants of the province of Groningen, ESNS is the third festival mentioned spontaneously.

Profits also increased significantly, from 1.7 million euros in 2011 to 4.7 million in 2018. Alderman Joost van Keulen : "This research indicates that investments in Eurosonic Noorderslag generates an excellent return on investment for the city and the region and translates into a significant additional turnover, for example in the hotel and catering sector. that Eurosonic Noorderslag has become a national brand.The fact that the Dutch know the name of this event is excellent for the national profiling of Groningen. "

The link between the event and its visitors is stronger only in an average festival, especially among conference visitors: more than 80% of visitors say to come back next year. This is also apparent from the assessment: ESNS receives more than 8 festival visitors. In addition, artists appreciate ESNS; An example of this is the Albanian singer originally Dua Lipa . She has become the most widely distributed female artist in the world thanks to her success at ESNS. Dua Lipa: "Eurosonic was the first festival with my band, it was a big step in my career, I felt like I grew up a lot as an artist and that everything started more or less in Groningen. "