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Facebook is working on a Lasso app that hopes to attract the attention of teens. The tech giant is working on a copy of the TikTok music app. With this, the social network would like to steal the users of the popular service.
Facebook Lasso app
Anonymous Facebook employees and former employees tell TechCrunch The application is designed to become an autonomous competitor of Musically. Musical was a hit among teens and even pre-teens before the Chinese technology giant ByteDance procured this monthly user product of 60 million users and was integrated with the TikTok app from the society.
TikTok
With TikTok, users can create short music videos. The app called Musical.ly until August of this year, but changed its name to be closer to another application by Chinese owner Bytedance. This company bought the app in 2017 for an estimated $ 1 billion (about 875 million euros).
Facebook video team
Lasso is developed by the Facebook video team, led by product manager Brady Voss. The company has been researching such an application since 2016, when a possible acquisition of Musical.ly was also reviewed. Facebook is known for copying popular apps from competitors. This is also produced with Snapchat, whose Stories feature has been supported on Instagram, WhatsApp and Facebook.