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A quarter of a century after the rise of K-pop in South Korea, the musical genre is unheard of in Europe with the breakthrough of the BTS. "You can compare that to the Beatles," says a connoisseur. "It's something new, just like rock."
Asian music has never really established itself in a Western audience, unlike some styles of African, Latin American or Caribbean music. There were at most some casual hits like 'Anak'. of Filipino artist Freddie Aguilar, "Ue O Muite Aruk & # 39; of the Japanese singer Kyū Sakamoto (better known as politically incorrect "Sukiyaki") and "Mundian To Bach Ke". of Panjabi MC, a British man of Indian origin. Psy's "Gangnam Style" was the first Korean hit in the world in 2012, although the girls group Wonder Girls has already been listed in the US charts with "Nobody" two years earlier. The explosive growth of K-pop outside its national borders begins at the turn of the century, when the small group H.O.T. and BoA singer become big stars in the neighboring countries of Japan and China.
K-pop is not a genre, but rather a collective name for many styles, just as you could put Doe Maar, De Dijk and Bløf in a dummy. The BTS is currently the most popular K-pop act. The concert given by the group of boys on October 13 in the Ziggo Dome was sold with a sigh. The popularity of BTS is so great that on October 2, Uitgeverij Q published a book titled BTS: The History of Bangtan . The publisher Bart Wessels did not know the band before being offered the manuscript, but was impressed by the performance of BTS. "After asking around, my own twelve-year-old niece turned out to be a big fan, something is happening here, I thought, it's been hard for K-pop to score around the world. , this happens with BTS on an unprecedented scale. "
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