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Ivanka Trump closes her fashion labels. She stops selling shoes, jewelry, bags and clothes. The presidential girl says she wants to focus on her job as a counselor for her father in Washington
Ivanka's lines have grown considerably and she says she is "very proud of the brand we have built". The company itself says sales have continued to grow well in recent years, but analysts report that sales have dropped 26 percent between 2016 and 2017 – the first year of Donald Trump's presidency
. 19659004] Trump takes his first steps into the fashion industry with the opening of his jewelry store in Manhattan in 2007.
Photo: Jemal Countess / Staff
The expensive collection of rings, necklaces and bracelets costs up to $ 25,000 (21,000 euros) each.
In 2010, she launched a line of shoes, including 150 models from "friendly heels to sandals and sneakers"
AP Photo / Charles Sykes
Source: Footwear News
A year later, Trump started with his bags and clothes. To date, the brand is focused on chic and affordable clothing. "I wanted to keep the price ranges accessible – but we are in the luxury industry and the appearance is consistent with this approach."
Photo: Ivanka Trump
The brand currently runs a store in Soho, where all products came together: bags, jewelry, shoes and clothing.
A case of Ivanka Trump at Trump Tower in Manhattan. Photo: Drew Angerer / Getty Images
In front of The Cut told Trump in 2011 that the store should be inviting, unlike many other luxury brands that she says "use the". intimidation to their advantage. "
The clothing manufacturer, G-III, announced that the clothing line for Ivanka had generated sales of $ 100 million.
Photo: RTNRD / GDP / MediaPunch / IPX
Source: Forbes
Also when his father announced in 2015 his candidacy for the presidency, Ivanka actively with its fashion brands.
Photo: Chip Somodevilla / Getty Images
During the campaign, she showed the products that she sold as a brand.
Photo: AP Photo / Matt Rourke
She delivered a speech on the last day of the Republican Convention in a dress of her own brand worth $ 138. The next day, the garment was sold quickly. According to The Wall Street Journal, Ivanka Trump's sales rose in 2016 and 2017 as her father's campaign ran at full speed.
The month before the election, Twitterer Shannon Coulter launched the #GrabYourWallet campaign. She has published a list of companies that do business with the Trump Empire so that consumers can choose to boycott them.
Photo: Twitter / Shannon Coulter
Ivanka Trump then began to distance herself from the brand, for example by separating social networks. She also stopped promoting clothing and accessories in public
When the chain of Nordstrom department stores no longer wanted to sell Ivanka's products, the then candidate, Donald, tweeted that it would not be the same. was "very unfair".
Photo: Twitter / RealDonaldTrump
Nordstrom reported that disappointing sales at all levels were an important motivation for the decision.
In the days following the announcement of Nordstrom, others followed, but a spokeswoman for Ivanka insisted that sales increase.
Photo: Sean Gallup / Getty Images
Researchers tell a different story. Office Intelligence Slice said that Ivanka's products have seen a 26% drop, between January 2017 and January 2016.
Photo: Drew Angerer / Getty Images
The big parties found themselves in factory outlets.
Ivanka Trump in a Goodwill case in New York. Photo: Business Insider / Mary Hanbury
The boycott has gained ground in recent months, in response, among other things, to Trump's policy of separating immigrant children from their parents.
Photo: Mark Blinch / Reuters
The Canadian channel Hudson & # 39; s Bay, also active in the Netherlands, joined this month the brands that stop selling Ivanka products Trump, because the products a "disappointing" sale showed.
On Tuesday, Trump reported that she will stop the mark.
Photo: Andrew Harnik / Shutterstock
"After 17 months in Washington, I do not know if I will ever go back to the company, I'm sure my goal will be in Washington. in the near future at work.This decision is the only correct one for my team and my partners, "she wrote in a statement
The Trump Tower branch was closed on Tuesday.
Source: Business Insider
Nevertheless, the lines remain and will be produced and sold by partners who already have license.
Photo: Mark Wilson / Getty Images
For American consumers, this means that Ivanka Trumps products will be available in several distribution chains at the moment
