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Frits Barend, André van Duin, Beau van Erven Dorens, Jan Joost van Gangelen, Wilfred Genee, Winston Gerschtanowitz, Gordon, Angela Groothuizen, Ivo Niehe, Gerard Joling, Maul Bridget, Jan Mulder, Mel's Linda, Fatima Moreira Melo Jack Spijkerman, Humberto Tan, Caroline Tensen; just a bit of the list of employees that John de Mol set up for his Talpa TV channel (which later gets the name of Tien). But the rankings are disappointing and the big names can not prevent the release of the chain after two years.
In the summer of 2017, Talpa Media will take over the SBS television channel (with the channels SBS6, SBS9, Net5 and Veronica) completely completed. It's the third time that De Mol has his own channel, having already tried Sport 7 (with Joop van den Ende) and Tien to succeed. Just like then, De Mol is collecting the biggest names again.
This week, Gordon announced that he would be working for De Mol. Gerschtanowitz, Peter R. de Vries, Shelly Sterk and Johnny de Mol have already preceded. The trio VI (Genée, Johan Derksen and René van der Gijp) also makes the jump and a possible arrival of Erland Galjaard, Linda de Mol, Wendy van Dijk or Chantal Janzen will not surprise anyone.
Warpath
However, anyone who thinks can prove that De Mol is on a warpath, according to director and director Bert van der Veer (19459009) Soundmixshow Surpriseshow Big Brother ) " I do not think John is frustrated by the failure of the Talpa TV channel that he wants to spin the tour in a different way, it's not childish enough. " A complicated game is played, in which transfers such as Gordon You can give someone like Gordon an hour a week, but what is the effect on your market share? This is often a bit overrated. "Presenters are like pawns in a game." SBS strengthens its strategy with some new ones. introducing people and programs, it is not unique. And it's not that they're suddenly in crisis at RTL, because Gordon switches to SBS. Let us not forget that they too brought new people (among others Paul de Leeuw, Art Rooijakkers and Katja Schuurman, eds.). "
Jack Spijkerman, who made a sensational transition from VARA to Talpa in 2005, is Van der Veer in agreement:" John de Mol is not interested in the collapse of RTL because Talpa Media also provides them with programs. I do not know him either as a vindictive person who thinks: now I will destroy you completely. I spent an eight year contract on Talpa TV. When they stopped, John called me, "I will execute your contract and bring you back to TV." It's this man. He could just say that he was going to buy my contract, so he was done with that. But he did not do it. John is also particularly interested in the programs that he can deploy internationally. A program that really depends on one or more presenters, such as Geer and Goor becomes less interesting to him. "
" Making successful programs that conquer the world is the most entertaining game he knows, "says Van der Veer, and sees big parties like Google and Amazon becoming more and more powerful, while we are distributing the TV cake in the Netherlands between too many parties.In recent months, discussions have taken place between the RTL summit in Luxembourg and Talpa, collaborations and / or mergers, which is not still the case, because a block of power would arise that is not approved by the Dutch Competition Authority. "
Graaier
De Mol does not want revenge, but how does he so that its new channels stay longer performant than the previous ones? "SBS already exists, it's a big advantage," says Spijkerman. "At the time, the viewer was not moving with us because he did not want to connect to his remote. I told the managing director of the time, Remko van Westerloo:" You have to act, so if necessary, we have to deal with channel 0, 23 or 33. find. "The station was also to be built from the ground, which cost John so much money, time and creativity that he did not deserve what he preferred: developing programs, and this will not happen a second time. "could have had a bigger challenge at the time; the viewer did not seem to give him a long term success of Talpa. Presenters such as Spijkerman received the rapier seal and De Mol beamed for many people that he was going to buy the success of his new channel. At that time, the relatively inexperienced Marco Verhagen and Sanne Heijen presented between 2006 and 2007 a hundred episodes of Talpa's morning program Time for Ten and clearly felt how many people were watching the station. "At one point, we found ourselves in a negative spiral, and the viewer seemed to want to punish the message" everyone is for sale, "says Verhagen." But at the same time I thought it was impossible to To be wrong, we had the best known presenters, the right programs and John de Mol was in charge. If anyone knows how to make TV successful, it's him. "
" He just needs big names, but a big name is not a guarantee of success. "
Jack Spijkerman
" Many people had an opinion on the channel before, which makes it very logical, "says Heijen." De Mol buys all the big names and thinks he'll be successful , the tenor was, so there was considerable pressure on the station. Time for Ten was actually a kind of Coffee time We were told every month if we were going to get it next month or not. After half a year, the plug came out of the program.Not long after it became known that the station would stop completely.A Talpa had many ideas within a few months to prove their success, I think De Mol will be more careful now. "
Linda de Mol
" John can sometimes be impatient in meetings, but he immediately forgot about it, "says Spijkerman," that he will now take the time longer. "He simply needs to Big names, but a big name is not a guarantee of success.It knows very well itself.If Linda leaves RTL, it will be difficult for this channel.Castal Janzen has called her to stay, but I think his contract has been going on for years, but maybe RTL is heading for something completely different, they've attracted Twan Huys and they're not going to dedicate them like Humberto Tan. Substantial because they also find that the public broadcaster is receiving less and less money.And then John thinks: well, then I am going to entertain entertainment. "
According to Spijkerman, it is particularly important that the different SBS channels continue to form a u "I sat at Talpa's table with people like Beau van Erven Dorens, Wilfred Genee, Frits Barend and Henk van Dorp and we really wanted to put this chain on the market. We worked a lot together and shared our ideas with each other. Talpa failed, but John is assured that we have become a club. The VARA was a club, just like RTL for a long time. But times have changed. I do not know if SBS has ever been a club. I do not know enough about it. I do not know if they really have that feeling of: boys, all the shoulders underneath, but maybe John will do it for each other. "
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