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Facebook is panicked because young people are fleeing the platform. Instagram knows how to reach this target group but the company does not make them access the big Facebook. Lasso needs to make some changes here.
Lasso
Young people are a very difficult target group. These are not allowed to dictate what they must do and use. They prefer to discover the trends themselves and not share with the elderly because they are "lame". Facebook has been struggling with its platform for young people for years. It has been set up for students, but has now become a place for dads and moms who share pictures of children with their grandparents. Of course, you do not want to be seen as a young person there.
Facebook has tried several times to create a service to reach this difficult target group. In doing so, they focus primarily on replication of successful services and applications. Snapchat is a good example.
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