"Mexx is back to its roots"; look inside the first Mexx store in Nieuwegein

In two days, Mexx opens the doors of the Franchise Store in Nieuwegein. This confirmed the spokesperson of the brand. The Nieuwegein store is the first Mexx store since the acquisition of the fashion brand last year by the Dutch company RNF Holding. Previously, the company belonged to the Turkish company Eroglu Holding, the owner of the trademark rights since 2015.

The franchise store is located at Binnenstede 11, in the Cityplaza shopping center in Nieuwegein. It has an area of ​​300 square meters and a presentation of 14 meters. According to the press release, the passerby is therefore confronted with the new store concept. The design of the store was entrusted to the architectural firm Boffi Design, which, according to the Mexx press release, has created a minimalist and elegant concept, with a simple and elegant look. The lighting was provided by Guzzini Design. In addition to a collection for ladies, gentlemen and children, Mexx also presents a collection of shoes in the store.

Last year, the company worked hard to revive. In the spring, Mexx presented a mini-collection available online at mexx.com and in stores in Greece and countries of the former Soviet Union. According to the press release, the focus was more on "the strengthening of the organization, the conclusion of partnerships for a decentralized market approach and the optimization of the e-commerce strategy and the communication via social media ".

The global launch of the brand is in line with the press release planned for the spring of 2019. Mexx then opens stores and extends its distribution in the main European markets in Benelux, France, Greece and Germany. which Mexx enjoys great fame and has been present for over 25 years. . In Canada, the Middle East, Saudi Arabia, the CIS countries and Russia, stores are open to support the various "brand market entrants". According to the press release, market introductions in Egypt and China are under review

Leo Cantagalli, CEO of Mexx, in the press release related to the opening of a new store: "Mexx is back to its roots.I am proud that we are opening the first store in the domestic market of the Netherlands.It is here that everything started more than thirty years ago." [19659008] Mexx International BV, based in Drunen, The Netherlands, was founded in August 2017 by the two owners of RNF Holding; Ron Janssen and Helmer Ferry. RNF is a Dutch holding company specializing in footwear, fashion accessories and clothing.

Image: Mexx store Nieuwegein via Mexx