Results report: Confidence in Boekhoorn What you say

The firearms factor for Boekhoorn is high among respondents. "Like all Dutch, Boekhoorn grew up with the Hema," reacts one of them. "A Dutchman at the helm of a Dutch concept creates the right expectations." Another: "He has the right character, he is stubborn, and by combining online with an extracted formula, he should succeed." Of course, many voters agree that Boekhoorn has settled the lingering conflict with the franchisees.

Besides the fact that they like the fact that Hema is Dutch, I am glad that Hema is now sold to a real person and not to a public limited company.

Hema's profits have been under pressure for years. Respondents believe that this is because previous investors have no history with the Dutch distribution chain. "Make sure that Hema is as he was," one of them said. "This includes the Zwarte Pieten on the packaging of Sinterklaas."

However, other Dutch concepts are not easy today. Blokker is going through a difficult period and V & D has gone bankrupt. However, voters are positive about this type of stores. "Hema must continue to stand out," advises someone. Another: "Let's hope the Hema stays comfortable, but some things are really too expensive."

It was recently announced that V & D was continuing on the Internet. Most respondents do not have much confidence in this. "What a shame that V & D has disappeared, I still miss them when I go shopping," said a nostalgic tuner. Another: "It was really my shop, I always came home with something that I liked a lot."

Many people still do not believe in online shopping. A good majority also says that they do not shop at Hema if they exist only online. "Consumers will soon realize that you can buy small items such as underwear and school supplies in a store rather than online." It would be nice if the real stores were still open at that time. there. "

Meanwhile, Hema is present in many European countries. Two-thirds of respondents think it's a good idea that the channel has gone abroad. Fewer participants, but still a majority, think that Hema's presence in the train stations is also a good choice.

The distribution chain suffers many cheaper competitors like Action and Kruidvat. Yet more than half think that Hema can stay ahead, as well as supermarkets selling non-food products. "As long as Hema will continue to sell products that are" really Hema ", it will continue to go well," is the expectation of a voter. Another states: "If I need something quickly, get involved in the action. If I want quality, I'll go to the Hema."

Incidentally, almost every voters come regularly to Hema. And smoked sausage is by far the most popular Hema product. One of the participants wrote: "They can change everything about me as long as the smoked sausage stays on."