StukTV: From Project X to Sale to Media Mogul John de Mol



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UDEN –
With over 1.9 million subscribers and more than 700 million views, StukTV is perhaps the most well-known YouTuban channel in the Netherlands. This success was not missed by media mogul John de Mol. His company Talpa Network takes over the chain six years after its creation. Where did the success of StukTV begin and with which videos did three creators attract attention?

The YouTube channel was created in July 2012 by Giel de Winter from Uden, Thomas van der Vlugt and Stefan Jurriens. Since then, they make orders in their videos given by their subscribers (subscribers).

Project X
Thus Giel and Thomas went to Groningen at the very beginning of the canal to report on the X Haren project. This "Facebook party" is totally uncontrollable. YouTubers record riots and are threatened by young people during filming. According to the views, the counter currently stands at nearly 1.4 million.

Efteling
The jokes of De Efteling are used in several films. The most famous video dates back to 2015, in which StukTV's men place gnomes in the park. They are eventually expelled from the amusement park and fined by the police. The video has been viewed more than 1.4 million times.

Brabant is often a good breeding ground for StukTV's remarkable videos. The trio sleeps, even in 2015, one night in the stadium of Willem II. The football club takes no action against overnight visitors after the video. This "region" also generates over a million views.

Helicopter
Then there is the video in which Thomas and Stefan shoot Giel with paintball guns from a helicopter. The video was recorded in Boekel. With over 1.2 million views, this movie was also a hit.

StukTV wins the VEED Award for "Best YouTube Channel" four years in a row. StukTV's address to a wider audience when in 2014, the TV show Roadtrippers is broadcast on Veronica. In this program, the men of StukTV travel the world on a limited budget, competing with another team that does the same. And the program of the hunting season is doing well too. Here, a famous Dutchman is on the run for StukTV. Recently, boxer Rico Verhoeven has remained out of the hands of Giel, Thomas and Stefan.

"It's about millions"
In fact, everything StukTV does is directly related to the target group. According to internet expert Jan Willem Alphenaar, De Mol has done "a very good deal". RTL, where the three had been under contract for two years, was also in conversation with them. This chain found the trio too expensive.

READ ALSO: Cash register for StukTV guys: media mogul John de Mol takes YouTubekanaal

It's unclear how much Mol paid for StukTV. "But it will certainly know about millions – in any case, a number with six zeros," says Alphenaar. According to him, it is logical that Talpa bought StukTV.

"The wet dream of Twan Huys & # 39;
"YouTube viewers belong to an audience that normally does not watch much television, so if De Mol wants to reach other target audiences with its content, it's a very good move. The channel has a little less than two million subscribers.When Talpa broadcasts an episode of StukTV, it has 700,000 viewers.The wet dream of Twan Huys. "

Fear that StukTV becomes a pillar of advertising Talpa Network, it is not Alphenaar. "Giel de Winter will be the creative director of the Talpa social team, and he continues to have enough influence, and De Winter knows best how to reach his target group, so video quality is guaranteed." . "

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