The Custom Play Store Algorithm Affects Application Creators and Your Search Results



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Once Google has changed its Play Store algorithm, this can have big consequences. Small developers are noticing it now, but you can also find it in your search results.

The Play Store's Algorithm Hurts Small Manufacturers

Google regularly adjusts its algorithms to get the best search results in the Play Store. The last change, however, has major implications, especially for small application manufacturers. Their applications are no longer present in the store, they are no longer downloaded and manufacturers earn much less money. The changes were implemented on June 21, with no explanation from Google.

The new algorithms are probably partly designed to float only quality applications. The Play Store has a big problem when it comes to malware. The disadvantage of this action is that the good applications of small developers are no longer visible.

Producers of kids lose income

In various places, application makers report this problem. A developer declares in a feed on Reddit that an application that has received 5000 downloads per day, has dropped to 2500 per day in a few days, then 800 and now even less. "What could be the cause?", He asks j0hka . "The app is my livelihood, so it's pretty scary." In the comments, other developers are also ringing. As a user of Reddit later motives : "I thought I was the only one." Or pep_dj : "My app downloads have dropped 50% in two days!" [19659004] In another thread of Reddit, the user AxelSonic writes: "I have six games on Google Play.All in different genres.In the last three days, all downloads have dropped ten times, what happened? " Reddit user SnoutUp reacts to this: "I almost had a heart attack after watching the statistics this weekend."

 play store algorithm

This is mostly a lot of small creators after Vlad Chetrusca on the site of Gamasutra. Chetrusca says many small independent Android game makers have lost 80-90% of their downloads. Developer Peanut Butter Labs says, "We've had more than 80,000 downloads a day, now it's under 5k, and it's getting less every day, and if that continues, we have to let our teams go and shut down our businesses." [19659005] Largest Change Than Ever

This change to the Play Store algorithm seems bigger than ever. Miroslaw Kapalka writes in comments to Gamasutra: "I have been making applications for mobile devices since 2012 and there has never been such a drastic situation – almost all my applications have been affected by this change."

Jonas Abromaitis also writes: "Since 2013, we have seen several changes in Google Play algorithms for rankings that have affected the industry globally.It was always an earthquake for publishers who mainly need organic downloads.If we had to compare these earlier earthquakes with these, then these are only light winds. "

 play the store algorithm [19659004] The consequences can be great. As Andrey Kubyshkin, who writes, "I left my job a month ago to work full-time on my game. After June 22, the factories dropped by ninety percent, with at about the same decline in turnover. It seems like I have to find a job again. "

Google's Answer

Also on the XDA Developers forum has sounded some app makers who are complaining about new changes." Among other things, the "Similar Apps" section in the Play Store would not work more correctly because the smaller applications would no longer be displayed here.

Also read: The Play Store is the biggest disadvantage of Android [19659004] Developers seem bored by the fact that Google does not does not provide a clear explanation of the situation.Google support sends comments to the relevant application creators, but they only hear that the company will be interested in it.A group has now been set up in the application of Discord message for the concerned developers.More than a thousand people already have registered there

Search harder

For the makers of applicat ions, the changes can have major consequences, but for you as a user, the changes in the algorithms also have consequences. It may be more difficult to find specific applications. Have you already downloaded an app and can not find it in the Play Store? Then it makes sense to go to 'My Apps and Games'. in the digital store and tap on "Library". Then you can search for the apps you have already downloaded.

Wishes for a Better Play Store

On Android Planet we regularly think about how Google can improve Android and the Play Store. Here are our 7 wishes for a better Play Store.

Learn more about Play Store

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