The first 40 wanted 3 tons a year and Radio 538 advertising hours



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If Radio 538 had continued to broadcast the Top 40 in 2019, the channel would have had to pay 300,000 euros a year for the exclusive right to the hit list. In addition, the Dutch foundation Top 40 wanted to earn an additional EUR 100 000 in advertising time at 538.

  Top 40 wanted 3 tonnes per year and advertising time for Radio 538 This is clear from the verdict delivered last Friday by the court. The Dutch Top 40 Foundation filed an injunction against Radio 538 because it wanted to stop broadcasting the hit list on FM at the end of October 1965. Thematic channel 538 Top 40 on DAB + and on the Internet.

The judge on Friday broke Radio 538's plans, so the sender must broadcast the list on FM on Friday afternoon until Friday.

After 25 years, now the end of the cooperation between the Top 40 and Radio 538. The two parties could not go out financially. Due to the demise of sponsor Mediamarkt at the end of the year, the foundation was forced to significantly raise its rates.

The new proposal presented by Top 40 to Radio 538 was as follows: " The licensee is 40 000 € for Top40, – HT and 100 000 €, – Expedition of the barman due (that we will use for the 40 related items such as CDs, merchandise, books and top40.nl) .The license has a minimum duration of 5 years. (…) During the term of a 5-year contract, the Licensee will use each at least € 500,000 worth of media value on all platforms to promote the Top40 brand. "

From January 2019, the Top 40 weekly to listen on Qmusic. It is not known if the channel gets the exclusive right to access the list of results according to the above conditions. [Radio.NL]

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