The twist with AH bonus campaigns costs suppliers tens of thousands of euros | NOW

Bonus shares are a revenue model for the supermarket chain in many ways, reports the news website RTL Z . AH confirms the message to NU.nl.

The supermarket chain is not only earning money from the messages that consumers buy, but also from suppliers who let their products participate in weekly advertisements.

The list of cooperation rates of Albert Heijn 2018 belongs to RTL Z. It shows that a department action costs 21 100 euros, a place in the bonus file 223 000 euros and for a special place in the premium at the top of the line, the supplier pays 50,000 euros. 19659004] Increase in the turnover

This is not new: the suppliers were paying a place in the supermarket advertising brochure

A spokesman for AH told NU.nl "Our suppliers like to advertise via Albert Heijn Happy with these additional sales opportunities If you want to advertise on radio, television, in a newspaper or in a supermarket, it costs money. Money, even if you use the commercials of a supermarket to go with .This is offset by a substantial increase in sales and our suppliers are satisfied with that. "

The retail and branding specialist, Paul Moers, confirms it on BNR radio news: "If you get the bonus, you will have a lot of extra income.The manufacturers are ready to go to the bottom of the pocket if they recover a lot of turnover."

Moers explains that AH also incurs costs for advertising on radio and television "As a manufacturer, you may wonder what it does," concludes the brand expert: if you suddenly had to pay half of 39 a brand, your brand could lose value in the eyes of the consumer. "In addition, we educate consumers to only buy products when they are supplying. "